Matcha in hand, PARALLAX 01 on. The easiest part of getting dressed.

A day in frames — Sofia, moving through the ordinary moments that make style feel personal.
Eyewear becomes personal in the moments between destinations.
The Daily Edit follows Sofia through the rhythm of an ordinary day — morning coffee, work, movement through the city, pauses, lunch, late light and evening plans — with each frame worn as part of the look rather than presented as an object on a pedestal.
This is where Edition 01 leaves the studio. The focus is not on perfect product poses, but on how the eyewear changes with clothes, place, light and mood. The same frame can feel precise in the morning, effortless in transit and completely different after sunset.
A lifestyle photo story will live below: Sofia, the frames, and the small moments around them.
From the first coffee to the last table, Edition 01 moves with Sofia.
Not every look needs a campaign. Sometimes the most convincing way to see a frame is exactly where it is meant to live: in the everyday.
Select any image to discover the frame Sofia is wearing.
Easy light, small rituals, frames worn without ceremony.
Matcha in hand, PARALLAX 01 on. The easiest part of getting dressed.
Poolside uniform: clean lines, sea-glass tones and PARALLAX 01.
Golden hour, one flower, no agenda. PARALLAX 01.
Soft whites, warm light and NOCTURNE 01. Holiday dressing, edited down.
Last light does the rest. AXIS 01 catches it without asking.
The city changes the look. The frame changes with it.
Polka dots after sunset. PARALLAX 01 keeps the sweetness sharp.
Power Red against the city. CHROMA 01 when subtle is not the brief.
Paris, after dark. AXIS 01 and a little more attitude.
Concert mode. CHROMA 01 sees the crowd in Power Red.
Dinner, music, last light — the same day, seen differently.
A red dress, a late table, NOCTURNE 01. Some plans are better after dark.
One glass, one frame, no overthinking. AXIS 01 at dinner.
Black lace and Power Red. CHROMA 01 before the night decides what happens next.
Last light by the water. AXIS 01 takes the evening from soft to sharp.