Essay / 02

SEEING &
BEING SEEN.

Eyewear changes two things at once: how the world reaches you, and how you meet the world.

A useful tension

Sofia's visual identity becomes stronger when it is built around a repeatable idea rather than a generic futuristic aesthetic.

Beyond eyewear

The idea can later move into jewellery, mirrors, cases, bags and other objects without forcing the brand into a narrow technology story.

The test

Every future object should still be desirable to someone who discovered the product before discovering Sofia.

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