Eyewear changes two things at once: how the world reaches you, and how you meet the world.
A useful tension
Sofia's visual identity becomes stronger when it is built around a repeatable idea rather than a generic futuristic aesthetic.
Beyond eyewear
The idea can later move into jewellery, mirrors, cases, bags and other objects without forcing the brand into a narrow technology story.
The test
Every future object should still be desirable to someone who discovered the product before discovering Sofia.

